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The Allure of Congruence and the Power of Credibility

Hello, and welcome to Part 9 of the Win Clients with Ease blog series.

The Allure of Congruence and the Power of Credibility

What is congruence ? Essentially the dictionary definition is ‘harmony, agreement and conformity’.

For example, if you are selling a product that you don’t believe in, that’s incongruence.

If you are lying, you are being incongruent.

If you are suggesting to others that you are extremely happy, yet your body language is closed and hunched up, your voice tails off and sounds depressive, that’s incongruence.

Likewise, if a fitness trainer and nutritionist is overweight and in poor shape and the nutritionist has a poor diet, that’s incongruence.

You get the idea.

Incongruence implies mismatch.

Congruence is an asset. A congruent person will be seen as someone who practises what they preach, who is sincere in what they do and say and is authentic.

Those are incredible selling points.

Congruence creates trust, rapport and increases your credibility.

Congruence and credibility nurture skills and abilities such as:

  • Influence and persuasion
  • Leadership
  • Courage
  • Conviction

These skills and qualities will position you as an authority, an expert in your field and help you increase your sales from a mindset perspective.

The next article will look at taking action towards increasing your sales.

The book Win Clients with Ease: Discover the Powerful Mindset Behind the Scenes is available on Amazon:

“Win Clients With Ease: The Powerful Mindset Behind The Scenes, is an indispensable guide for solopreneurs and small business owners to gaining a deeper understanding of how your mindset affects your business to a greater degree than you may have previously been aware.

In this book, Desi asks questions that examine your thoughts, beliefs and actions in order to help you determine how your behaviour affects your business results and to assist you to become aware of how you may subconsciously be sabotaging your own success without you even realising it. She also covers strong elements from business and ‘soft’ skills to enable you to take practical steps towards increasing your client base.

This book is written in a simple, conversational style and is mostly geared towards those thinking of starting a business, start-ups, solopreneurs and established small businesses.

A must-have if you want to learn more about how to tap into the power of the mind to positively affect your business success.”